For today’s episode of the podcast, Tracey and I decided to talk about that Gillette ad that’s been all over the internet, and asking the question: Did the ad send the message that was intended?
Tracey and I had very different first impressions of the ad, and this unexpected difference was the jumping off point for this conversation. Other topics discussed include:
- Our first impressions of the commercial
- How we filter everything through our own experiences and contexts
- Ways in which we think Gillette missed the mark
- Things we think the ad did well
- Why we believe the ad was more polarizing and likely didn’t change any minds
- The tone of the ad
- What Tracey would like to see Gillette do next
- What we didn’t like about the way women were portrayed in the ad
- Why shame doesn’t work to change people’s minds
- What gets lost in the talk about toxic masculinity
- Inspirational vs. preachy
- Mixed messages about masculinity
- And more!
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Direct Download (Right click to download)
Kim Gehrig (director of the ad)
This Girl Can — previous ad by Kim Gehrig
Can’t Hurt Me by David Goggins
Piquing Our Curiosity:
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