Curious & Curiouser Podcast, Episode 88: Healthy Masculinity, Shame, & Our Thoughts on That Gillette Ad


For today’s episode of the podcast, Tracey and I decided to talk about that Gillette ad that’s been all over the internet, and asking the question:  Did the ad send the message that was intended?

Tracey and I had very different first impressions of the ad, and this unexpected difference was the jumping off point for this conversation. Other topics discussed include:

  • Our first impressions of the commercial
  • How we filter everything through our own experiences and contexts
  • Ways in which we think Gillette missed the mark
  • Things we think the ad did well
  • Why we believe the ad was more polarizing and likely didn’t change any minds
  • The tone of the ad
  • What Tracey would like to see Gillette do next
  • What we didn’t like about the way women were portrayed in the ad
  • Why shame doesn’t work to change people’s minds
  • What gets lost in the talk about toxic masculinity
  • Inspirational vs. preachy
  • Mixed messages about masculinity
  • And more!

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Gillette Ad

Terry Crews

Kim Gehrig (director of the ad)

This Girl Can — previous ad by Kim Gehrig

Can’t Hurt Me by David Goggins

Piquing Our Curiosity:

The Beyond Birth Podcast by Liz Winters of Sprout Wellness and Jenny Anderson.

Remember, if you have any topics or questions you’d like us to address in a future episode, comment here or email us at our joint email account: We’d love to hear from you!

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